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| Ipod Shuffle Print Ad |
MP3 player is basically a collective noun referring to any equipment which can play and/or is actually designed to play any ".mp3" files.
Well, as far as this advertising blog is concerned about these so called mp3 players, there have been a lot of types and various kinds made in the history of mankind, each possessing unique characteristics and specially designed functions to perform a particular purpose.
Music is a trend especially in the younger generations. The genre of a person and the type of music they listen to are great factors why stereotyping is present in the society. This becomes their identity and for some, a way of living already. This only show how the influence of music players has affected the industry when these little creations have been made to satisfy a person's need. In short, MP3 has become a good business.
One popular mp3 player which most of our generation has long been using are the IPODs. Ipod is actually a "line" of media players produced by Apple to be a medium of entertainment for their consumers. Four products are included but only one of which is most likely to adapt the features of a basic mp3 player.
The Ipod Shuffle. Considering that it is the smallest member of the Apple's Ipod family, the Ipod shuffle was released in four generations. The First Generation Ipod Shuffle weighed for 22 grams only, and was designed to be easily loaded with a selection of songs and to play them in random order. The Second Generation was regarded to be as the most wearable Ipod ever. It was initially cased in a silver brushed aluminum and weighed less than half the first generation. It was even claimed the worlds smallest mp3 player. The Third Generation Ipod Shuffle was said to be "jaw-droppingly small" and covered in a silver or black brushed aluminum case. It was the first Ipod to feature the "talk to speech" technology where you can hear it reading song titles, artist names, and other details of the song. The Fourth Generation brought back the features from the first two generations The clickable track and volume controls. It weighed 12.5 grams and features 25 languages in its VoiceOver feature.
PR & Packaging. Along with the evolution of the product from one generation to another, the impact it creates to its market becomes a great tool in maintaining and strengthening its relationship among those that patronize it. Apple started shuffle by offering the basic features of mp3 players which is, of course, very popular and marketable to the public by the time and as it progress, a more interesting and easy access gadget was to take over any other mp3 players in the whole world.
What message one gets from these elements?
The IMC Strategy. The unified message "shuffle" is bringing to the market is actually a significant point where the Integrated Marketing Strategy is present in the business. The same thought is being carried by the each medium of AD, be it print or TV.
Well, as far as this advertising blog is concerned about these so called mp3 players, there have been a lot of types and various kinds made in the history of mankind, each possessing unique characteristics and specially designed functions to perform a particular purpose.
Music is a trend especially in the younger generations. The genre of a person and the type of music they listen to are great factors why stereotyping is present in the society. This becomes their identity and for some, a way of living already. This only show how the influence of music players has affected the industry when these little creations have been made to satisfy a person's need. In short, MP3 has become a good business.
One popular mp3 player which most of our generation has long been using are the IPODs. Ipod is actually a "line" of media players produced by Apple to be a medium of entertainment for their consumers. Four products are included but only one of which is most likely to adapt the features of a basic mp3 player.
The Ipod Shuffle. Considering that it is the smallest member of the Apple's Ipod family, the Ipod shuffle was released in four generations. The First Generation Ipod Shuffle weighed for 22 grams only, and was designed to be easily loaded with a selection of songs and to play them in random order. The Second Generation was regarded to be as the most wearable Ipod ever. It was initially cased in a silver brushed aluminum and weighed less than half the first generation. It was even claimed the worlds smallest mp3 player. The Third Generation Ipod Shuffle was said to be "jaw-droppingly small" and covered in a silver or black brushed aluminum case. It was the first Ipod to feature the "talk to speech" technology where you can hear it reading song titles, artist names, and other details of the song. The Fourth Generation brought back the features from the first two generations
PR & Packaging. Along with the evolution of the product from one generation to another, the impact it creates to its market becomes a great tool in maintaining and strengthening its relationship among those that patronize it. Apple started shuffle by offering the basic features of mp3 players
The physical structure and style of this product basically is one major reason why it is being patronized by the consumers among other mp3s. It was able to adapt to the trending fashion culture, and at the same time connect and relate to human behavior.
What message one gets from these elements?
As characterized in the product, the ad showed off the concept of being an "accessory" to the users. The differently colored shuffle clipped at the butt portion of the pants in the photo tells how easy it would be for the users to carry the product that it would not look like the usual mp3 players—the bulky ones. Its color perhaps adds to the idea of a customized body ornament just like any other accessories are.
The IMC Strategy. The unified message "shuffle" is bringing to the market is actually a significant point where the Integrated Marketing Strategy is present in the business. The same thought is being carried by the each medium of AD, be it print or TV.
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